Businesses across all industries have realized that digital marketing needs to be a part of their marketing efforts. Whether you’re running a B2C or B2B business, digital marketing strategies can give your bottom line a boost. If it isn’t feasible for you to hire digital marketers as employees, you always have the option of outsourcing...
Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...
It comes as no surprise that the number of social media users globally is currently more than 3.48 billion people; the number increases by at least 288 million people every year. Research shows that virtually the entire Canadian population with internet access uses at least one social media platform. Though originally created to connect like-minded...
Statistics from 2017 showed that the global e-commerce industry amounted to a total of 2.3 trillion US Dollars. By 2021, its value is expected to rise up to $4.9 trillion. In Canada alone, the retail e-commerce market generates a revenue worth of 1.6 billion Canadian Dollars. By 2023, the amount is projected to reach at least...
Here are 5 reasons to invest in content marketing to promote your business:
A statistical look at how content marketing is revolutionizing the internet:
A steady inflow of new patients is the lifeblood for any successful healthcare practice. Similar to other businesses seeking to expand their customer base, healthcare institutions also face stiff competition when it comes to acquiring new patients. Separating your practice from hundreds of thousands of competitors requires resorting to and utilizing the latest marketing techniques...
What emerged as a social media platform to help people connect with friends, family and colleagues, quickly became an effective medium for advertising and brand marketing because of its ability to provide business owners with opportunities to engage with potential customers. Soon after Facebook was launched, marketers on the outlook for innovative marketing strategies recognized...
Website traffic and traffic conversions are the focal points of any digital marketing strategy. We can’t stress enough the importance of keeping your digital marketing strategies airtight and to segment them in ways that cater to both aspects of digital marketing. The question of which is more important isn’t an easy one to answer. It...
According to statistics, the e-commerce sales in Canada amount for at least 1.6 billion Canadian Dollars. By 2023 this number is expected to surpass 55 billion Canadian dollars. Moreover, the worldwide online retail sales are expected to rise above 4.9 trillion US Dollars by the end of 2021. In this online retail economic landscape, your website...
