Readying Your Google AdWords Campaign For Hanukkah!
Post

Readying Your Google AdWords Campaign For Hanukkah!

Hanukkah is the eight-day Jewish festival that honors the dedication of the Temple in Jerusalem. It’s celebrated by the Jewish communities in Canada. People rejoice by eating oil-based foods, playing games of dreidel, and—most importantly—giving gifts to their loved ones. Unfortunately, many people shopping for Hanukkah experience difficulty in finding the gifts as most brands are...

SEO In 2020: Beat The Competition!
Post

SEO In 2020: Beat The Competition!

As we head toward 2020, what are the emerging SEO trends that you should keep tabs on? We spoke with some of our senior SEO professionals to find out the SEO trends and strategies that will help brands beat the competition. Read on as we reveal three SEO strategies you should implement to find success...

3 Brilliant Ways To Add the Christmas Spirit To Your Digital Content
Post

3 Brilliant Ways To Add the Christmas Spirit To Your Digital Content

Looking for ways to add the Christmas spirit to your digital content? Want to capitalize on it to maximize sales? That’s a fairly reasonable ask! This festive season is the best time to grow your business and increase sales. After all, Canadians spend trillions of dollars every year during the holidays. Moreover, as e-commerce sales in Canada continue...

The Content Creation Process: Explained!
Post

The Content Creation Process: Explained!

Content marketing is a pivotal part of maintaining an effective online presence. This is because, according to the DemandMetric, it costs 62% less than traditional marketing and generates about three times as many leads. However, the content creation process isn’t as straightforward as you might think; it requires careful planning and execution. Let’s briefly discuss...

3 Google AdWords Secrets That Increase Conversions
Post

3 Google AdWords Secrets That Increase Conversions

A Google report found that businesses make an average of $2 in income for every $1 they spend on AdWords. This highlights the importance of having a good AdWords strategy in place. And while most businesses do follow best practices when using Google AdWords, they tend to focus too much on metrics and are hence...

Marketing Trends For 2020 and Beyond
Post

Marketing Trends For 2020 and Beyond

2020 is only a few months away! If we look at the past ten years, there’s been an astounding number of technological innovations that have redefined the way digital marketing works. Moreover, 5G is just around the corner, and it will take mobile internet connectivity to a whole new level. This will further force marketers...

Top Reasons For Hiring Professional Content Creation Services For Your Business
Post

Top Reasons For Hiring Professional Content Creation Services For Your Business

With the online marketplace becoming increasingly competitive, it’s become incredibly important to have high-quality content on your website. That’s because it builds trust, establishes credibility, and strengthens the reputation of your brand. That’s why you need to hire professional content creation services for your business. Not convinced? Here are a few other reasons: It’s Good for...

Ten Critical Google Analytics Metrics to Track in 2019
Post

Ten Critical Google Analytics Metrics to Track in 2019

The number of available marketing tools continues to grow, but one platform remains the most powerful in marketers’ arsenal, and that’s Google Analytics. Estimates show that 52.9% of all websites on the internet use Google Analytics to track their online performance. So if you’re a business owner with a website that drives e-commerce sales for your...

3 Proven Tips To Improve Your AdWords Conversion Rate
Post

3 Proven Tips To Improve Your AdWords Conversion Rate

A survey showed that 77% of people are confident that they recognize advertisements in SERP results. People are more informed about advertisements than ever; that’s why it’s become imperative to deliver effective and relevant ads to get positive results. One of the biggest challenges that website owners face is improving their conversion rate. This is...