2020 is only a few months away! If we look at the past ten years, there’s been an astounding number of technological innovations that have redefined the way digital marketing works. Moreover, 5G is just around the corner, and it will take mobile internet connectivity to a whole new level. This will further force marketers to evolve and change their practices.
Here are three marketing trends that will dominate in the near future (and what you should do about them):
Voice search will become more popular!
Google revealed that 20% of total online searches are performed through voice search, and this percentage is expected to grow in upcoming years. Moreover, 71% of users between 18 to 29 use voice assistants. This shows the importance of optimizing your website’s content for voice search.
Therefore, consider hiring a professional digital marketing company that specializes in content creation and SEO. This will help you make your content more conversational and SEO-optimized, ensuring that your website doesn’t sit on the 12th page of Google.
Optimizing for on-SERP SEO will become more important than ever!
Google constantly rolls out new features to provide the best web experience to users. Recently, they’ve introduced zero-click results, which automatically provide the answer to a search query without having to access a website.
For instance, if you type “New York Giants vs. Dallas Cowboys” during an NFL game, an automated snippet will show you the score.
The majority of search results in Google are now zero-search results. Hence, it has become imperative to hire SEO professionals and optimize your website for on-SERP SEO to remain relevant.
Chatbots are going to take over!
Next year, you can expect to see an increase in chatbots on websites. Businesses will use this technology to answer queries that visitors have. They will also rely on them to convert potential leads into customers.
AI-powered Chatbots have become more sophisticated over time. They can save a substantial amount of money for companies. Businesses spend nearly $1.3 trillion to answer customer requests. Chatbots can reduce number this by 30%.
Furthermore, written content serves as the primary throughput of chatbots, hence, it’s expected that chatbots will gain more popularity in 2020 and beyond.
Using our vast experience and expertise, we can formulate an effective digital marketing strategy for your brand to put the ahead of the competition. To find out more, call us at +1-780-445-4359.