Artificial Intelligence (AI) continues to deeply integrate with the digital advertising industry, helping it grow and expand like never before. It has helped brands increase engagement, brand recognition, and overall marketing ROI, but at the same time made it challenging for brands to remain competitive. The best way for businesses to remain on top in the...
Businesses who try to save money by hiring amateur web developers or inexperienced freelancers end up losing thousands, if not millions, of dollars in potential revenue. This is because, among other factors, 88% of online consumers are less likely to return to a website after a bad experience. Hence, it’s critical to hire an experienced web...
The number of available marketing tools continues to grow, but one platform remains the most powerful in marketers’ arsenal, and that’s Google Analytics. Estimates show that 52.9% of all websites on the internet use Google Analytics to track their online performance. So if you’re a business owner with a website that drives e-commerce sales for your...
Modern web design has become a buzzword. However, the term is quite relative, as what was modern one day can be rendered obsolete the next. With emerging technological advancements and changes, this trend is expected to continue, but at a much faster pace. Here are three important elements of a modern website that will help...
A website makes people aware of your brand and gives them more information about it. Here are some reasons why your business needs a website:
Customer service can be described as the backbone of any successful business. It doesn’t matter what kind of business you’re running or how big/small your business may be. If your services/products don’t satisfy the customers or if you end up disappointing them then you and your business will be in a world of hurt. Companies...
Setting up a successful business is hard enough and requires a lot of work, but marketing the business and helping it grow is where the real challenge starts. The problem would be easy to solve if it wasn’t so complex, yes there is only one goal in mind; “Increasing sales and making profits”, but how?...
Digital marketing has revolutionized the way brands reach their customers. From research to analysis and strategy to execution, customers are the central part of every process. A product simply can’t succeed if the right people aren’t there to buy it, which is why brands invest significant resources in understanding their needs, wants and behaviors to...
“Content is king!” “Quality content is necessary to boost your SEO.” “Unique quality content boosts your visibility!” You might have come across several bits of advice like these when trying to get your website to rank better on search engine pages or while creating an online marketing strategy for your brand. While all of these...
The website of your business speaks volume about your business. It can be a good thing or a bad thing, depending on what your website communicates to its visitors. Have you ever considered what the first thing is that comes to your mind when you’re viewing your website? If it isn’t the word “awesome”, then...
