Artificial Intelligence (AI) continues to deeply integrate with the digital advertising industry, helping it grow and expand like never before. It has helped brands increase engagement, brand recognition, and overall marketing ROI, but at the same time made it challenging for brands to remain competitive.
The best way for businesses to remain on top in the saturated online arena is remaining updated on the latest advancements in technology, including AI, and takes a proactive approach towards their marketing efforts. Let’s briefly discuss AI and its potential impact on digital marketing
What is Artificial Intelligence?
Artificial intelligence (AI) can be described in numerous ways, but in the context of this blog, AI can be explained as software capable of mimicking cognitive functions that humans can perform such as problem-solving, learning, and decision-making.
From auto-driving cars to simple voice recognition software, everything uses an AI algorithm that functions based on pre-defined comprehensive input or user behavior while also learning stuff of its own using past iterations.
Here are three ways how AI will change digital marketing and SEO:
Programmatic advertising will lead the way!
Programmatic advertising is also a good example of how AI is changing the landscape of digital marketing. It made up 79.8 percent of display ads in the US last year and this number is expected to rise in the coming years.
Programmatic advertising uses machine learning to determine when and what amount of money to bid on ads, which enables companies to deliver ads more efficiently and maximize their marketing ROI.
Automated Content Strategy Optimization
Machine learning technology is getting better with each passing day. The technology is not limited to handling text but can comprehend visual content and understand voice commands. This means businesses need to focus on overall content on their website to rank high.
This means the optimization of all the elements in the webpage, including text, photos, and videos by creating a comprehensive content marketing strategy. This will present bigger challenges for marketers to ensure top rankings of their website.
Personalization will go to a whole new level
Artificial intelligence is being heavily used in the digital advertising industry. Common examples include ad platforms like Facebook and Google that already use AI to help companies target their ads towards a more relevant audience.
AI-powered personalization will further help to provide more customized and tailored content to users. For instance, when a user opens a certain type of content on the website, the email and advertisement will specifically focus on that content and make relevant recommendations.
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