Modern web design has become a buzzword. However, the term is quite relative, as what was modern one day can be rendered obsolete the next.

With emerging technological advancements and changes, this trend is expected to continue, but at a much faster pace.

Here are three important elements of a modern website that will help your website to stand out from the competition by the end of 2019:

Minimal design

Websites that are designed with minimal elements perform better than complex websites. A study conducted by Google showed that users judge a website in a fraction of a second.

It also found that visually complex websites are considered less attractive than their minimalistic designed counterparts.

So it’s important to strategically place web copy, images, and other visual content on the website while ensuring that you leave sufficient white space around these elements.

This helps users focus and makes the navigation process simpler, which means they are likely to spend more time on the website.

Mobile responsive design

It’s important to create a mobile, responsive design for your website to ensure that potential customers are able to access all products and services seamlessly. Using a website that’s not optimized for mobile means losing half of your online audience, as more than 50% of all web traffic worldwide is generated through mobile devices.

Mobile-friendly user interfaces involve using a responsive theme, simplifying menus, adding a search function, displaying clear call-to-actions, placing clickable buttons in the right places, and optimizing a site to load quickly, among other practices.

Speed optimization

Most users leave a website if it doesn’t load within three seconds. And that’s a well-documented fact that’s often dubbed as the 3-second rule. You certainly don’t want your potential audience to leave your website just because your website loads at a snail’s pace.

There are several things you can do to optimize your website for speed. For instance, optimize all the photos, compress files so they load quicker, and minimize HTTP requests. It’s also critical that your web elements don’t affect the speed. Finally, it’s important to check if your website hosting service doesn’t bottleneck your speed.

Final words

Incorporating these three elements into your web design will help you provide a high-quality user-experience to your visitors. Your website will not only look more attractive, but will also function better. Of course, you will also need to devise a solid marketing strategy to ensure that your brand stands out on top!

If you’re looking for web design and digital marketing services in Edmonton, get in touch with Devebyte. We’re a Digital Marketing Agency that provides reliable and quality web development and digital marketing services to our clients.

Our professionals can design an incredibly beautiful, modern website for your brand. For more information, give us a call at +1-780-445-4359.