Whether it’s Google, Yahoo, or Bing, the search results that show up on the result pages of search engines depend on how relevant a site’s content is to users, depending on what they searched for.
This is why search engine optimization (SEO) is crucial if your business is to survive in an online-first world. SEO is the practice of directing increased organic traffic to your website by using a number of tactics. Before we head into discussing the different SEO techniques that can help you boost your website traffic, let’s first talk about the importance of having a SEO strategy for your business.
How Can SEO Help Your Business?
According to the Internet Live Stats, there are a total of 1.5 billion websites on the internet today. Standing out in an environment that’s so competitive is tough.
But if your website is optimized to improve your search engine rankings, meaning that its content is high-quality and it’s user-friendly and easy to navigate, you can easily become one of the top players in the ranking game.
The majority of internet users click on the first five results on SERPs (search engine results pages). Reaching this covered position will increase brand awareness, boost ROI, increase conversions, and, consequently, profits. It allows businesses to stay ahead of the competitors in every aspect, build user trust in their website and business, and have more customers.
If you’re developing an SEO strategy for your business, here are some budget-friendly tactics you need to know.
1. Start with a Plan
A well-developed plan is the key to a successful SEO strategy. Get to know your customers: where they’re from, what they’re looking for, and what sort of content they find useful. When you’ve answered all of these questions, start working on the main elements of your strategy.
2. Create a Blog
The backbone of an effective SEO strategy is establishing yourself as an industry authority. Having an active blog is a huge part of that. A blog that has quality content which is relevant to the needs and requirements of users guarantees more engagement. A consistent flow of creative blogs keeps users hooked to your website.
3. Answer Customer Questions
Content is king, context is queen—make this phrase your mantra and make sure you answer your customers’ questions effectively. You can use your frequently asked questions section to ensure more engagement or just comment below your blogs to address people’s concerns and queries. Doing so takes little effort but the results are exceptional!
4. Use Social Media
Social media is one of the most important elements of an SEO plan. These platforms are like search engines in themselves, and help businesses gain more visibility. Make sure you utilize different platforms for your marketing efforts and optimize your website for each.
5. Incorporate Videos
A video on your website can increase customer engagement and drive more sales, as 44% of online shoppers watch a video before buying something. Now, it’s not necessary that the video should be made by a professional. A well-filmed video on a smartphone can also improve website traffic and achieve great results.
6. Focus on Long Tail Keywords
Keywords that have three or more words are known as long tail keywords; incorporating them into your SEO content can help you find your customer niche and direct more traffic to your website.
7. Optimize For Voice Search
50% of all searches will be conducted through voice by the end of this year. It’s very important for you to optimize your website for voice search using long tail keywords and phrases that users are more likely to say, for instance, “How to clean leather jackets.”
8. Increase Site Speed
Site speed is one of the major determinants of your website’s search engine ranking. You can ensure that your website loads quickly by compressing the images on your web pages, enabling browser caching, and eliminating unnecessary codes from your website.
9. Build Backlinks
Linking is the most important techniques in the SEO universe. Achieving a high search engine ranking without incorporating links in your content is nearly impossible. This is not to say that any link is a good link! Make sure you use authentic sources that are high-quality, as they’ll be able to add value to your content. Links from news sites, directories, product pages, and forums are a good option.
10. Focus on Technical Optimization
To rank well on the search engine result pages, you need to be well-versed with the technical optimization tactics. For instance, start by switching to HTTPS. This will help ensure that your site’s address isn’t leading to an error page. Moreover, enable accelerated mobile pages for smartphones so your site is easy to view and navigate on smaller screens as well.
11. Hire an SEO Expert
An expert possesses the right knowledge and skills to develop and implement an SEO strategy without making any mistakes. They‘ll also takes lesser time working on the techniques and showing final results. Moreover, as there will be a lower risk of things going awry, there will be lesser chances of your budget taking an unexpected hit. Hiring an SEO expert is one of the best ways to ensure excellent results for your business.
Connect With Devebyte Marketing Today!
We’re one of the leading digital marketing agencies in the area, with expertise in everything from Facebook advertising, search engine optimization and content creation, to web design and web development.
Our team of social media experts is dedicated to helping businesses grow and develop by providing them excellent marketing solutions that are tailored to their unique business needs and requirements.
Call us at +1-780-445-4359, and we’ll deploy our result-obsessed social media team to assist you in managing the SEO strategy for your business.