Why You Need to Hire a Social Media Expert
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Why You Need to Hire a Social Media Expert

According to estimates, more than 3.48 billion people across the globe are avid users of social media. And given the current digital environment, the fact that this number is expected to rise by at least 288 million users every year is no surprise at all! When it comes to Canada and social media use, though, research...

Advertising Essentials: What You Should and Shouldn’t Do
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Advertising Essentials: What You Should and Shouldn’t Do

Content marketing and advertising are vital components of a marketing strategy—be it through digital, electronic or traditional channels. In the modern business environment, any brand—small or big can make a substantial impact and succeed. But, the formula for success isn’t that simple. Multiple ads across social media and a cosmical budget aren’t enough to woo...

How to Create an Effective Social Media Marketing Strategy
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How to Create an Effective Social Media Marketing Strategy

Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...

Impact Marketing – Leveraging Social Media for Lead Generation
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Impact Marketing – Leveraging Social Media for Lead Generation

It comes as no surprise that the number of social media users globally is currently more than 3.48 billion people; the number increases by at least 288 million people every year. Research shows that virtually the entire Canadian population with internet access uses at least one social media platform. Though originally created to connect like-minded...

The Advantages of Facebook Marketing: Measuring Success
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The Advantages of Facebook Marketing: Measuring Success

What emerged as a social media platform to help people connect with friends, family and colleagues, quickly became an effective medium for advertising and brand marketing because of its ability to provide business owners with opportunities to engage with potential customers. Soon after Facebook was launched, marketers on the outlook for innovative marketing strategies recognized...

Social Media Marketing: What’s all the Fuss About?
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Social Media Marketing: What’s all the Fuss About?

Excelling on social media has recently become the linchpin of success for businesses. This speculation is based on trending reports from the past few years which have helped analysts in identify a pattern. There’s a staggering 25.3 million people in Canada, according to reports last published, who use social media regularly. It’s not surprising then that...

Creating Brand Personalities through Social Media Advertising
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Creating Brand Personalities through Social Media Advertising

When trying to create a successful business, it is important to humanize yourself. In order to engage with your clients, you need to establish a personality for your business as it is reflected in your marketing methods. At its most basic level, marketing is a way of having a conversation with your client to convince...