3 Facebook Marketing Tips For Christmas!
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3 Facebook Marketing Tips For Christmas!

Want to run an effective holiday marketing campaign to maximize sales this Christmas? If so, you should integrate Facebook marketing with your e-commerce solution. Why? A recent survey showed that 52% of shoppers want to avoid crowds this holiday season. Moreover, 60% of holiday shoppers stated that Facebook and Instagram influence their holiday shopping decisions. Millennials—in...

Using Facebook To Improve Your Digital Reputation
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Using Facebook To Improve Your Digital Reputation

Facebook has 80 million small and medium-sized business pages, and this number is growing every day. The world’s leading social platform is a podium for both B2B and B2C businesses. But contrary to popular belief, Facebook’s reach is not limited to advertisements; it’s a powerful tool that can help businesses manage and improve their digital reputation....

Make The Most Out Of Your Facebook Ads Using These Smart Techniques
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Make The Most Out Of Your Facebook Ads Using These Smart Techniques

Canadians are some of the most active Facebook users in the world. In fact, they share a total of over 1.5 billion pieces of content monthly. This shows that using Facebook as a marketing platform will help your business grow and get more exposure. You might already be using Facebook marketing adequately, but there’s always...

3 Mistakes To Avoid When Creating a Facebook Ad Campaign
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3 Mistakes To Avoid When Creating a Facebook Ad Campaign

Facebook is the most popular social media platform—by far. With 1.59 billion daily active users, it’s the perfect place for businesses that want to advertise their services or products. In fact, the company has perfected the art of delivering ads effectively to relevant audiences. However, many businesses still struggle to get good results from their...

3 Creative Facebook Advertising Tips Every Marketer Should Know
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3 Creative Facebook Advertising Tips Every Marketer Should Know

More than 14 million Canadians check their Facebook News Feed every day. That makes the world’s largest social media platform the perfect place to market your business. But it’s not that simple! The success of your Facebook advertising campaign relies on a mix of creativity and targeting. Most businesses focus on the latter, but fail to get...

B2B Facebook Advertisement: The Ultimate Guide
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B2B Facebook Advertisement: The Ultimate Guide

Facebook is one of the—if not the—biggest social media platforms across the globe. It’s the OG player in the online social sphere, connecting like-minded individuals from all over the world. But what started as a small communication site quickly turned into a hub for marketing when marketers began to identify its potential to create a...

Why You Need to Hire a Social Media Expert
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Why You Need to Hire a Social Media Expert

According to estimates, more than 3.48 billion people across the globe are avid users of social media. And given the current digital environment, the fact that this number is expected to rise by at least 288 million users every year is no surprise at all! When it comes to Canada and social media use, though, research...

Advertising Essentials: What You Should and Shouldn’t Do
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Advertising Essentials: What You Should and Shouldn’t Do

Content marketing and advertising are vital components of a marketing strategy—be it through digital, electronic or traditional channels. In the modern business environment, any brand—small or big can make a substantial impact and succeed. But, the formula for success isn’t that simple. Multiple ads across social media and a cosmical budget aren’t enough to woo...

How to Create an Effective Social Media Marketing Strategy
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How to Create an Effective Social Media Marketing Strategy

Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...

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