Impact Marketing – Leveraging Social Media for Lead Generation
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Impact Marketing – Leveraging Social Media for Lead Generation

It comes as no surprise that the number of social media users globally is currently more than 3.48 billion people; the number increases by at least 288 million people every year. Research shows that virtually the entire Canadian population with internet access uses at least one social media platform. Though originally created to connect like-minded...

The Advantages of Facebook Marketing: Measuring Success
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The Advantages of Facebook Marketing: Measuring Success

What emerged as a social media platform to help people connect with friends, family and colleagues, quickly became an effective medium for advertising and brand marketing because of its ability to provide business owners with opportunities to engage with potential customers. Soon after Facebook was launched, marketers on the outlook for innovative marketing strategies recognized...

Social Media Marketing: What’s all the Fuss About?
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Social Media Marketing: What’s all the Fuss About?

Excelling on social media has recently become the linchpin of success for businesses. This speculation is based on trending reports from the past few years which have helped analysts in identify a pattern. There’s a staggering 25.3 million people in Canada, according to reports last published, who use social media regularly. It’s not surprising then that...

Creating Brand Personalities through Social Media Advertising
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Creating Brand Personalities through Social Media Advertising

When trying to create a successful business, it is important to humanize yourself. In order to engage with your clients, you need to establish a personality for your business as it is reflected in your marketing methods. At its most basic level, marketing is a way of having a conversation with your client to convince...

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