Staying With the Times: Know Your Target Audience
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Staying With the Times: Know Your Target Audience

Digital marketing has revolutionized the way brands reach their customers. From research to analysis and strategy to execution, customers are the central part of every process. A product simply can’t succeed if the right people aren’t there to buy it, which is why brands invest significant resources in understanding their needs, wants and behaviors to...

Talk Is Cheap! Why Words Are Not Enough
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Talk Is Cheap! Why Words Are Not Enough

“Content is king!” “Quality content is necessary to boost your SEO.” “Unique quality content boosts your visibility!” You might have come across several bits of advice like these when trying to get your website to rank better on search engine pages or while creating an online marketing strategy for your brand. While all of these...

What Your Website Should Say About You
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What Your Website Should Say About You

The website of your business speaks volume about your business. It can be a good thing or a bad thing, depending on what your website communicates to its visitors. Have you ever considered what the first thing is that comes to your mind when you’re viewing your website? If it isn’t the word “awesome”, then...

The Importance of Investing in Digital Marketing Efforts for SMEs
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The Importance of Investing in Digital Marketing Efforts for SMEs

It wasn’t too long ago when the go-to ways of reaching out to your target audience involved billboard, TV spots and print – all which are very expensive aside from print. The digital era has transformed the marketing world for the better. Marketing products and services aren’t just reserved for industry giants who can afford...

Why Your Business Needs to Hire a Digital Marketing Agency Today
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Why Your Business Needs to Hire a Digital Marketing Agency Today

Businesses across all industries have realized that digital marketing needs to be a part of their marketing efforts. Whether you’re running a B2C or B2B business, digital marketing strategies can give your bottom line a boost. If it isn’t feasible for you to hire digital marketers as employees, you always have the option of outsourcing...

How to Create an Effective Social Media Marketing Strategy
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How to Create an Effective Social Media Marketing Strategy

Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...

The Advantages of Facebook Marketing: Measuring Success
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The Advantages of Facebook Marketing: Measuring Success

What emerged as a social media platform to help people connect with friends, family and colleagues, quickly became an effective medium for advertising and brand marketing because of its ability to provide business owners with opportunities to engage with potential customers. Soon after Facebook was launched, marketers on the outlook for innovative marketing strategies recognized...

Conversions or Traffic: What Should You Go For?
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Conversions or Traffic: What Should You Go For?

Website traffic and traffic conversions are the focal points of any digital marketing strategy. We can’t stress enough the importance of keeping your digital marketing strategies airtight and to segment them in ways that cater to both aspects of digital marketing. The question of which is more important isn’t an easy one to answer. It...