Readying Your Google AdWords Campaign For Hanukkah!
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Readying Your Google AdWords Campaign For Hanukkah!

Hanukkah is the eight-day Jewish festival that honors the dedication of the Temple in Jerusalem. It’s celebrated by the Jewish communities in Canada. People rejoice by eating oil-based foods, playing games of dreidel, and—most importantly—giving gifts to their loved ones. Unfortunately, many people shopping for Hanukkah experience difficulty in finding the gifts as most brands are...

3 Brilliant Ways To Add the Christmas Spirit To Your Digital Content
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3 Brilliant Ways To Add the Christmas Spirit To Your Digital Content

Looking for ways to add the Christmas spirit to your digital content? Want to capitalize on it to maximize sales? That’s a fairly reasonable ask! This festive season is the best time to grow your business and increase sales. After all, Canadians spend trillions of dollars every year during the holidays. Moreover, as e-commerce sales in Canada continue...

The Impact of Visual Content Marketing in Online Spaces
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The Impact of Visual Content Marketing in Online Spaces

Content marketing has transformed traditional methods of advertising. With advancements in technology and digital platforms, it has allowed brands to communicate with customers more effectively than ever, enabling the dissemination of valuable information at rapid rates. This information not only educates customers—about products, services, and brand objectives—but also builds a loyal customer base that shares...

Brand Building in Saturated Marketplaces: Where to Start?
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Brand Building in Saturated Marketplaces: Where to Start?

Brand Building in Saturated Marketplaces: Where to Start? When you establish a new business, you’re likely to be competing against tens, if not hundreds of competitors. A majority of these competitor brands already have a devoted customer base, a successful brand image, and a set budget for marketing. Finding your way in such a competitive...

Why Hiring a Professional Web Development Company Is Critical For  Your Business’s Success
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Why Hiring a Professional Web Development Company Is Critical For Your Business’s Success

Businesses who try to save money by hiring amateur web developers or inexperienced freelancers end up losing thousands, if not millions, of dollars in potential revenue. This is because, among other factors, 88% of online consumers are less likely to return to a website after a bad experience. Hence, it’s critical to hire an experienced web...

Using Facebook To Improve Your Digital Reputation
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Using Facebook To Improve Your Digital Reputation

Facebook has 80 million small and medium-sized business pages, and this number is growing every day. The world’s leading social platform is a podium for both B2B and B2C businesses. But contrary to popular belief, Facebook’s reach is not limited to advertisements; it’s a powerful tool that can help businesses manage and improve their digital reputation....

The Content Creation Process: Explained!
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The Content Creation Process: Explained!

Content marketing is a pivotal part of maintaining an effective online presence. This is because, according to the DemandMetric, it costs 62% less than traditional marketing and generates about three times as many leads. However, the content creation process isn’t as straightforward as you might think; it requires careful planning and execution. Let’s briefly discuss...

Marketing Trends For 2020 and Beyond
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Marketing Trends For 2020 and Beyond

2020 is only a few months away! If we look at the past ten years, there’s been an astounding number of technological innovations that have redefined the way digital marketing works. Moreover, 5G is just around the corner, and it will take mobile internet connectivity to a whole new level. This will further force marketers...