Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...
Here are 5 reasons to invest in content marketing to promote your business:
A statistical look at how content marketing is revolutionizing the internet:
What emerged as a social media platform to help people connect with friends, family and colleagues, quickly became an effective medium for advertising and brand marketing because of its ability to provide business owners with opportunities to engage with potential customers. Soon after Facebook was launched, marketers on the outlook for innovative marketing strategies recognized...
Website traffic and traffic conversions are the focal points of any digital marketing strategy. We can’t stress enough the importance of keeping your digital marketing strategies airtight and to segment them in ways that cater to both aspects of digital marketing. The question of which is more important isn’t an easy one to answer. It...
According to statistics, the e-commerce sales in Canada amount for at least 1.6 billion Canadian Dollars. By 2023 this number is expected to surpass 55 billion Canadian dollars. Moreover, the worldwide online retail sales are expected to rise above 4.9 trillion US Dollars by the end of 2021. In this online retail economic landscape, your website...
In case you’ve retreated from society and have been living under a rock since 1999, we are currently living in a digital world. The ways in which businesses market themselves across various industries are continually evolving and what may have worked just two to five years ago might not work today. Newspapers and billboards—while still...
If you’ve had any degree of involvement with the online marketing world during the past decade, you’ve more than likely heard of the terms “content marketing” and “SEO”. These oft-repeated terms refer to two of the most powerful tools in any company’s digital marketing arsenal.
In the current business climate, putting together a team of skilled marketers capable of developing, maintaining, and executing effective digital marketing campaigns is a bare necessity for success. However, most businesses simply do not have the resources to put together a dedicated team of marketers that can compete with large companies and industry leaders.
2019 saw many small and big businesses enter the online marketing space, making the $192 billion industry bigger every day. Let’s see how digital marketing is expected to evolve in 2019.
