Did you know that nearly 85% of consumers rely on the internet to find local and small businesses? And out of all those consumers, 80% own and use a smartphone? Combine these two statistics and it’s not hard to realize how disadvantaged small businesses are without an online presence. We live in a digital age where...
For B2B companies, SEO is a sustainable and effective way of generating leads, creating an audience, and closing in on customers. According to research, more than 70% of B2B customers admit to using generic searches online to make purchases. Despite the competition, SEO remains one of the few strategies that become increasingly effective over time....
2018 saw the emergence of some of the most innovative marketing trends & techniques, incorporating ingenuity and technology, leaving the face of digital marketing changed forever. Businesses have managed to reap huge benefits from their efforts by incorporating these successful marketing trends of 2018:
Search Engine Optimization is the cornerstone of all digital and internet marketing. Integrating best SEO practices in all forms of content that you produce is the best shot at generating business leads and converting them into successful sales. If you as a marketer can develop optimal content strategies, you can use the entire internet as...
Faced with the continuous need to meet sales targets and audience expansion, businesses become overly preoccupied with external marketing campaigns and often neglect the internal marketing aspect. Your employees are like the cogs of an organization: they interact with customers and prospects; it’s unlikely for them to effectively convey the value of a company’s products...
Generating business leads is a simple matter of playing with the law of large numbers. The goal of marketing and more specifically online marketing is to expose yourself to so many potential clients that some of them end up visiting your website. If you were to think about it, the purpose of SEO, content creation...
An increasing number of small businesses are beginning to understand the importance of having an online presence for growth and success. But amidst the sea of industrial contenders seeking the prized position-zero on Google’s search list, is it even possible to get noticed? The answer is YES!
In today’s digital age, most of us view the internet as the ultimate source of information which helps us make wiser purchasing decisions. In fact, a study conducted by the e-commerce foundation revealed that 88% consumers look up a product online before they decide to buy it. This trend in consumer behaviour underlines why it’s...
We have already spoken of how digital commerce is based around injecting you business into the information stream. The question now becomes one of how to achieve that? If we were to consider search engines as a compilation of all the information on the internet, then the answer isclear. Whether you intend to or not,...
If you want to determine whether something is working or not, you first need to be able to measure it, which means that you need the relevant data. So ask yourself this question: are all your marketing strategies working? In today’s digital age, you often hear the term ‘analytics’. So what does the term mean?...
