2018 saw the emergence of some of the most innovative marketing trends & techniques, incorporating ingenuity and technology, leaving the face of digital marketing changed forever.
Businesses have managed to reap huge benefits from their efforts by incorporating these successful marketing trends of 2018:
- Chabot: it is estimated that the total value of the chatbot market will go to $1.25 billion globally.
- Influencer marketing: many businesses have collaborated with social media influences to promote their services
- User-Generated Content: Testimonials and reviews were shown to have a huge impact on user retention.
- Video Advertising: The use of infographics and visual cues to create conversions also increased throughout the year