Content marketing is a pivotal part of maintaining an effective online presence. This is because, according to the DemandMetric, it costs 62% less than traditional marketing and generates about three times as many leads.
However, the content creation process isn’t as straightforward as you might think; it requires careful planning and execution.
Let’s briefly discuss the content creation process to give you insight into how to effectively engage with your audience:
What is content creation?
Content creation, as the name suggests, is the process of creating written and media content to appeal to a target audience, providing them with information about your business.
Content can be created in several forms, including blogs, infographics, images, videos, and more.
The Content Creation Process
Set content goals
Like any other project, the first step to creating effective content is setting goals. Ideally, the content should be centred around your marketing objectives.
Make sure your content goals are SMART: Specific, Measurable, Attainable, Relevant, and Time-bound to generate maximum leads.
Once you figure that out, each plan for the content you create should be aligned with your goals and play its part in achieving your desired outcome.
Create a Buyer Persona
A well-crafted buyer persona will help you build a bond with real customers. It requires you to put yourself in the shoes of the person you’re targeting.
Though it takes time, effort and a great amount of research, once you understand the mindset of the person you want to sell to, you will craft the perfect pitch to sell your idea.
Once you define objectives and assume the buyer’s persona, it’s time to get started with your content creation process.
The key is to keep things simple. Your content should be engaging, fun-to-read, and easy to understand.
Moreover, it should be SEO-friendly so it doesn’t get lost on the 20th page of the search engine (or even the 2nd). When was the last time you opened the second page of Google?
Creating quality content is easier said than done. Hiring experts to perform this job pays off tremendously, as they can produce creative work that not only delights your audience, but also helps your business grow.
Looking to create quality content for your website and social media profiles? Get in touch with Devebyte. Based in Edmonton, Alberta, we’re a digital marketing agency that provides top-quality content creation services to our clients.
Our experienced digital marketers craft quality, SEO-friendly content to improve your web presence. For further details, give us a call at +1-780-445-4359.