Content marketing has transformed traditional methods of advertising. With advancements in technology and digital platforms, it has allowed brands to communicate with customers more effectively than ever, enabling the dissemination of valuable information at rapid rates.

This information not only educates customers—about products, services, and brand objectives—but also builds a loyal customer base that shares a trusting and loyal relationship with the brand.

Over the years, content marketing has gone through transformational changes, with the incorporation of visual content. Images, videos, GIFs and Boomerangs being incorporated in brand building strategies have completely redefined its scope in the digital and advertising world.

Becoming more efficient and convenient for consumers, visual content offers versatility, instant real-time information, and is extremely shareable across diverse digital and social media platforms. Businesses¸ both small and large, understand the tremendous potential and impact of visual content on current, as well as potential customers.

So let’s take a look at why it’s important to incorporate visual content in your digital marketing strategy.

Engagement

We all know that “A picture is worth a thousand words,” so there’s no denying that visuals are easier to understand, while offering super-fast access to tons of information. Studies show that the human brain takes just 13 milliseconds to record and process an image.

This means that your consumer is able to register much more information in the form of visual content than when exposed to words.

Versatility

With videos, the information being presented not only becomes more versatile, but sticks with consumers much longer. Viewers can consume tons of data in mere seconds; TikTok is the perfect example of the impact of visual content.

Better Understanding

Words don’t offer the same insights into an event or a process that visual content does. You could write a 1,000 word product description and your audience may still be clueless about the product; whereas a short video will provide context and actionability in a mere two minutes.

Data collected by Hubspot shows that marketers prefer video content because customers understand it better and more clearly.

Despite the clear value of visual content in online advertising, not all content shares the same reach and impact. The pressure to make innovative video content can be a huge challenge for brands that are stepping in the market. Additionally, creating visual content involves production time, equipment, resources, script and editing costs, among many others.

Small and new businesses that are working with limited budgets but are looking for great content can talk to us about their content creation needs. Our goal is to help you stand out in the market while making the content marketing process hassle-free for you.

Talk to our content creation team about the process if you’re based in Edmonton, Alberta. You can also reach out to us here!