Setting up a successful business is hard enough and requires a lot of work, but marketing the business and helping it grow is where the real challenge starts. The problem would be easy to solve if it wasn’t so complex, yes there is only one goal in mind; “Increasing sales and making profits”, but how? The major concern for any kind of business would be if people don’t know about it. You can’t sell a product to someone who doesn’t know it exists.
This is where marketing strategies come in, which either make or break your business. It is imperative to catch the attention of your desired audience and make them want to buy what you’re selling if you want your business to be successful. This can be achieved in a multitude of ways and varies from business to business, depending on the kind of business you have. Ensuring that you are using the correct marketing strategies for your business is the only sure-fire way to make your business boom, regardless of what your business is about. Be it electronics, food items, accessories or furniture, it all depends on how you manage to market your product to the target audience.
Here are 5 strategies to grab the attention of potential customers and help make you more visible.
Make the Best Use of Social Media
In this day and age this should honestly be a no-brainer. Social media has audiences racking up in the millions, and all of them are made available to you! The correct use of social media can sky rocket your business sales if you get enough people looking and posting about your products. Some small businesses thrive solely on the use of social media, for example your neighbor next door that started a baking business. They will probably start off by telling friends and family to try out their treats, most probably posting on social media and encouraging others to contact them and ask for baked goods. Their little hobby has now turned into a small business and it’s all thanks to social media giving them access to such a huge audience.
The key is to be authentic and original. Be yourself and talk about your products and thoughts, post anything that you think will help the readers learn more about you and possibly spark an interest in either you or your business. It’s a tedious process and a lot of grueling hours of continuous posting and updating but the pay-off is well worth it.
Create Videos and Blogs
One of the most effective marketing strategies is to create guides or how-to’s, something people can watch or follow to learn more about you and your business. Creating step-by-step videos for your business or things related to your business is extremely useful as you are now providing useful information to the audience as well as boosting your own visibility. The trick is to provide them with information they might actually want, or need. Analyze your audience and gather data, follow trends and improve your marketing strategy so that it’s more concentrated towards those who could possibly benefit from the information you provide.
Blogging has the same goal; however, to increase visibility with blogs you have to make sure that the content you create is original and eye-catching rather than a generic detailed piece of writing. Add value to your work, give them the information they want and don’t be afraid of giving too much, if they get interested they’ll always come back for more.
Influencers are Important
Why bother spending years trying to build an audience when you can piggy back on someone else’s already built giant fan base? Influencers are key when it comes to boosting your visibility, especially on social media platforms. The trick is to simply find and leverage an influencer that is related to your business or has the target audience you desire. The influencer does not need to have a minimum of a million followers either; you can leverage small time influencers with somewhere near a thousand followers and still achieve a reasonable return on your investment if the target audience was the one you desired.
Build a Great Lead Magnet
This is an extremely useful and important marketing tactic that can end up being very successful for your business if done right. The purpose of a lead magnet is that you offer the audience a free sample of whatever product you might be selling or provide them with incentive to want to seek out your services even further.
The best way to achieve this is by first doing your homework and figuring out the pain points of your audience. What are the problems the audience might be facing in your area of expertise, or what are the desired outcomes that people might want in the business you’re running? You provide the answer to these questions in your lead magnet. It could be anything from an eBook to coupons, the purpose is to grab and hold the attention of the audience.
Most people, when visiting websites or looking at brochures will not instantly feel the urge to buy from you; however, this is where the persistency of your marketing strategy shines. Email marketing allows you to directly contact your audience and build a more personal bond with them. You can provide them with necessary information or updates or new products and ideas that are being implemented. The consistency of email marketing also makes you more visible and tangible in the eyes of the audience for they also have a direct line of communication with you and hence makes overall communication much easier. It also gives you the chance to provide specialized offers for those regular customers and gives you an entire data pool of who in your audience is more interested and who needs a little more convincing. Data which can be used to your advantage to further improve your marketing strategies.
Looking for some new strategies to make your business boom? Let us, at Devebyte give you a hand! As one of the best digital marketing agencies in Edmonton, we offer our professional marketing services to ensure that your business gets its own unique marketing strategy.
From search engine optimization to web design, we cover it all and provide you with the best results possible. Contact us now and watch your business flourish before your eyes!