Why Your Business Needs to Hire a Digital Marketing Agency Today
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Why Your Business Needs to Hire a Digital Marketing Agency Today

Businesses across all industries have realized that digital marketing needs to be a part of their marketing efforts. Whether you’re running a B2C or B2B business, digital marketing strategies can give your bottom line a boost. If it isn’t feasible for you to hire digital marketers as employees, you always have the option of outsourcing...

A Guide to Reducing Your Bounce Rate and Boosting Conversions
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A Guide to Reducing Your Bounce Rate and Boosting Conversions

Statistics from 2017 showed that the global e-commerce industry amounted to a total of 2.3 trillion US Dollars. By 2021, its value is expected to rise up to $4.9 trillion. In Canada alone, the retail e-commerce market generates a revenue worth of 1.6 billion Canadian Dollars. By 2023, the amount is projected to reach at least...

Why Healthcare Practices Need to Engage in SEO Efforts
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Why Healthcare Practices Need to Engage in SEO Efforts

A steady inflow of new patients is the lifeblood for any successful healthcare practice. Similar to other businesses seeking to expand their customer base, healthcare institutions also face stiff competition when it comes to acquiring new patients. Separating your practice from hundreds of thousands of competitors requires resorting to and utilizing the latest marketing techniques...

Conversions or Traffic: What Should You Go For?
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Conversions or Traffic: What Should You Go For?

Website traffic and traffic conversions are the focal points of any digital marketing strategy. We can’t stress enough the importance of keeping your digital marketing strategies airtight and to segment them in ways that cater to both aspects of digital marketing. The question of which is more important isn’t an easy one to answer. It...

Website Design and the Impact on Conversion Rates
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Website Design and the Impact on Conversion Rates

According to statistics, the e-commerce sales in Canada amount for at least 1.6 billion Canadian Dollars. By 2023 this number is expected to surpass 55 billion Canadian dollars. Moreover, the worldwide online retail sales are expected to rise above 4.9 trillion US Dollars by the end of 2021. In this online retail economic landscape, your website...

What is White Hat SEO?
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What is White Hat SEO?

When it comes to engaging in SEO, there are two main techniques businesses employ: white hat and black hat. Although most would argue that black hat SEO’s days are numbered, some companies continue to rely on such strategies even today. The reason why it’s referred to as “black” is due to its manipulative nature and...

Keyword Cannibalization: How to Make Sure You Don’t Undercut Yourselves
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Keyword Cannibalization: How to Make Sure You Don’t Undercut Yourselves

Though some have labelled the term “keyword cannibalization” as a poor choice to describe a digital marketing concept, there’s no doubt regarding the harmful effects it has on a business’s SEO efforts. Keyword cannibalization refers to targeting the same keyword across multiple pages of a single website. Instead of elevating ranks, it pits pages against...

Analyzing CTRs to Assess Marketing Efficacy
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Analyzing CTRs to Assess Marketing Efficacy

Monitoring the effectiveness of digital marketing campaigns is done through various metrics that enable businesses to further improve their marketing efforts. One such metric is known as CTR or Click-Through rate which – despite its reliability – is often overshadowed by other methods such as the number of purchases customers make and cost-per-clicks. In this...