A Google report found that businesses make an average of $2 in income for every $1 they spend on AdWords. This highlights the importance of having a good AdWords strategy in place.
And while most businesses do follow best practices when using Google AdWords, they tend to focus too much on metrics and are hence unable to get the most out of their marketing campaign.
This blog contains three secret tips—and a bonus tip—that will increase conversions:
Look at the negative side—really!
Choosing the right keywords plays an instrumental role in the success of your Google AdWords campaign.
However, these keywords aren’t used in isolation; they contain additional search terms as well.
You can use these keywords to identify visitors who are not going to buy your products or use your services.
For instance, terminologies like money-back, refund, complaints, etc. aren’t likely to generate valuable leads for the business.
Therefore, you can filter out these negative terminologies and tailor your PPC AdWords campaign toward positive terms like quality, price, and value to find leads that convert.
This sounds like a cliché, but works like a charm. Apple is the most valuable company in the world because of its product and ecosystem differentiation.
We’re not asking you to reinvent the wheel, but look for ways to differentiate your business from competitors.
Instead of focusing on quality score or using bad practices like dynamic keyword insertion, sell a unique idea to your target audience.
Using relevant keywords and having a CTA isn’t enough. Take a different, precise approach to grab the attention of clients and improve conversion rates.
Geo-targeting is more important than you think!
One of the most important and underrated features of Google AdWords PPC is geo-targeting. This helps you deliver ads to a target audience based on the location.
Unless your business delivers products or provides services worldwide, make sure your PPC campaign is optimized for specific locations.
For instance, if you have a real estate agency in Toronto, there’s no point in showing your ads to people in Hong Kong.
Serving ads to people who won’t give you business due to geo-restrictions is a waste of money. Google AdWords understands this.
Bonus Tip: Winter Is Coming!
Google AdWords can be a great way to run time-specific promotions. For instance, the Promotion Extensions facility can increase conversion during holidays.
As Christmas is right around the corner, you can make use of this feature to redirect the audience to the promotion apace and increase your seasonal sales.
You can improve your Google AdWords PPC campaigns by hiring an experienced marketing company. At Devebyte, we offer reliable and high-quality digital marketing services, including specialized Google AdWords marketing services to our clients.
Our professional marketers create effective marketing campaigns for your business to maximize lead conversions. For more details, give us a call at +1-780-445-4359.