Getting your website added to Google News is a great way to generate targeted traffic and improve search engine visibility. However, with so many content marketers, bloggers, and publishers wanting a piece of the pie, it can be hard to tap into this huge resource. Google’s web crawlers span over thousands of websites and only...
For B2B companies, SEO is a sustainable and effective way of generating leads, creating an audience, and closing in on customers. According to research, more than 70% of B2B customers admit to using generic searches online to make purchases. Despite the competition, SEO remains one of the few strategies that become increasingly effective over time....
If you’re wondering what the link between website speed and lead conversion is, then consider the following statistic: 47% of all consumers expect a website to fully load in under 2 seconds whereas 40% will abandon websites that take more than three seconds to load, according to research.
2018 saw the emergence of some of the most innovative marketing trends & techniques, incorporating ingenuity and technology, leaving the face of digital marketing changed forever. Businesses have managed to reap huge benefits from their efforts by incorporating these successful marketing trends of 2018:
The fundamentals of marketing describe market segmentation as a core consideration when deciding on a market strategy. SEO, being the most frequently used marketing tool of our times, is also affected by such a consideration. All SEO experts agree that market segmentation has major implications for the SEO strategy you design.
Search Engine Optimization is the cornerstone of all digital and internet marketing. Integrating best SEO practices in all forms of content that you produce is the best shot at generating business leads and converting them into successful sales. If you as a marketer can develop optimal content strategies, you can use the entire internet as...
The digital marketing industry continued its evolution in 2018 as an increasing number of large and medium-sized businesses established an online presence and utilized social media platforms and other digital marketing tools to promote their products and services. But what can we expect from the $192 billion industry in 2019?
Faced with the continuous need to meet sales targets and audience expansion, businesses become overly preoccupied with external marketing campaigns and often neglect the internal marketing aspect. Your employees are like the cogs of an organization: they interact with customers and prospects; it’s unlikely for them to effectively convey the value of a company’s products...
Generating business leads is a simple matter of playing with the law of large numbers. The goal of marketing and more specifically online marketing is to expose yourself to so many potential clients that some of them end up visiting your website. If you were to think about it, the purpose of SEO, content creation...
