Category: <span>Marketing</span>

If you’ve been trying to learn and read up on anything related to marketing analytics, chances are, you’ve come across terms related to “funnels”. If you’re wondering what they’re about and how they work, then this is the blog for you.

An increasing number of small businesses are beginning to understand the importance of having an online presence for growth and success. But amidst the sea of industrial contenders seeking the prized position-zero on Google’s search list, is it even possible to get noticed? The answer is YES!

In today’s digital age, most of us view the internet as the ultimate source of information which helps us make wiser purchasing decisions. In fact, a study conducted by the e-commerce foundation revealed that 88% consumers look up a product online before they decide to buy it. This trend in consumer behaviour underlines why it’s...

The digital age has provided businesses and corporations with innumerable opportunities of creating new markets and growing into existing ones. As a growing number of firms attempt to take advantage of these opportunities, there is now cutthroat competition in the business world. You just have to go online, and within seconds, you’ll be flooded with...

We have already spoken of how digital commerce is based around injecting you business into the information stream. The question now becomes one of how to achieve that? If we were to consider search engines as a compilation of all the information on the internet, then the answer isclear. Whether you intend to or not,...

If you want to determine whether something is working or not, you first need to be able to measure it, which means that you need the relevant data. So ask yourself this question: are all your marketing strategies working? In today’s digital age, you often hear the term ‘analytics’. So what does the term mean?...

The dynamics of the market place are made of small feedback loops. If we were to look at this from an economic point of view, goods and services come into existence in the presence of a demand. The characteristics of the market place are determined by a type of tug-of-war between a buyer and seller....