Why Hiring a Professional Web Development Company Is Critical For  Your Business’s Success
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Why Hiring a Professional Web Development Company Is Critical For Your Business’s Success

Businesses who try to save money by hiring amateur web developers or inexperienced freelancers end up losing thousands, if not millions, of dollars in potential revenue. This is because, among other factors, 88% of online consumers are less likely to return to a website after a bad experience. Hence, it’s critical to hire an experienced web...

The Content Creation Process: Explained!
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The Content Creation Process: Explained!

Content marketing is a pivotal part of maintaining an effective online presence. This is because, according to the DemandMetric, it costs 62% less than traditional marketing and generates about three times as many leads. However, the content creation process isn’t as straightforward as you might think; it requires careful planning and execution. Let’s briefly discuss...

3 Creative Facebook Advertising Tips Every Marketer Should Know
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3 Creative Facebook Advertising Tips Every Marketer Should Know

More than 14 million Canadians check their Facebook News Feed every day. That makes the world’s largest social media platform the perfect place to market your business. But it’s not that simple! The success of your Facebook advertising campaign relies on a mix of creativity and targeting. Most businesses focus on the latter, but fail to get...

3 Google AdWords Secrets That Increase Conversions
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3 Google AdWords Secrets That Increase Conversions

A Google report found that businesses make an average of $2 in income for every $1 they spend on AdWords. This highlights the importance of having a good AdWords strategy in place. And while most businesses do follow best practices when using Google AdWords, they tend to focus too much on metrics and are hence...

Marketing Trends For 2020 and Beyond
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Marketing Trends For 2020 and Beyond

2020 is only a few months away! If we look at the past ten years, there’s been an astounding number of technological innovations that have redefined the way digital marketing works. Moreover, 5G is just around the corner, and it will take mobile internet connectivity to a whole new level. This will further force marketers...

Top Reasons For Hiring Professional Content Creation Services For Your Business
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Top Reasons For Hiring Professional Content Creation Services For Your Business

With the online marketplace becoming increasingly competitive, it’s become incredibly important to have high-quality content on your website. That’s because it builds trust, establishes credibility, and strengthens the reputation of your brand. That’s why you need to hire professional content creation services for your business. Not convinced? Here are a few other reasons: It’s Good for...

Ten Critical Google Analytics Metrics to Track in 2019
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Ten Critical Google Analytics Metrics to Track in 2019

The number of available marketing tools continues to grow, but one platform remains the most powerful in marketers’ arsenal, and that’s Google Analytics. Estimates show that 52.9% of all websites on the internet use Google Analytics to track their online performance. So if you’re a business owner with a website that drives e-commerce sales for your...

3 Proven Tips To Improve Your AdWords Conversion Rate
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3 Proven Tips To Improve Your AdWords Conversion Rate

A survey showed that 77% of people are confident that they recognize advertisements in SERP results. People are more informed about advertisements than ever; that’s why it’s become imperative to deliver effective and relevant ads to get positive results. One of the biggest challenges that website owners face is improving their conversion rate. This is...