A survey showed that 77% of people are confident that they recognize advertisements in SERP results. People are more informed about advertisements than ever; that’s why it’s become imperative to deliver effective and relevant ads to get positive results. One of the biggest challenges that website owners face is improving their conversion rate. This is...
Modern web design has become a buzzword. However, the term is quite relative, as what was modern one day can be rendered obsolete the next. With emerging technological advancements and changes, this trend is expected to continue, but at a much faster pace. Here are three important elements of a modern website that will help...
An ever-increasing number of customers are searching online to learn more about the benefits and drawbacks before going through dental procedures. These customers are looking for specialists in their general vicinity more than ever. So it’s becoming increasingly vital for dental specialists to have great websites that mirror the quality of services they offer to...
According to estimates, more than 3.48 billion people across the globe are avid users of social media. And given the current digital environment, the fact that this number is expected to rise by at least 288 million users every year is no surprise at all! When it comes to Canada and social media use, though, research...
With increasing globalization, access to finance and decreasing trade barriers, it’s becoming easier for individuals to conduct business. These factors are leading to an increase in competition and products and services offered by various companies have roughly the same quality. This is where brand equity and brand recognition come into play. Brand equity is the...
A website makes people aware of your brand and gives them more information about it. Here are some reasons why your business needs a website:
Customer service can be described as the backbone of any successful business. It doesn’t matter what kind of business you’re running or how big/small your business may be. If your services/products don’t satisfy the customers or if you end up disappointing them then you and your business will be in a world of hurt. Companies...
Content marketing and advertising are vital components of a marketing strategy—be it through digital, electronic or traditional channels. In the modern business environment, any brand—small or big can make a substantial impact and succeed. But, the formula for success isn’t that simple. Multiple ads across social media and a cosmical budget aren’t enough to woo...
Setting up a successful business is hard enough and requires a lot of work, but marketing the business and helping it grow is where the real challenge starts. The problem would be easy to solve if it wasn’t so complex, yes there is only one goal in mind; “Increasing sales and making profits”, but how?...
It comes as no surprise that the number of social media users globally is currently more than 3.48 billion people; the number increases by at least 288 million people every year. Research shows that virtually the entire Canadian population with internet access uses at least one social media platform. Though originally created to connect like-minded...
