A survey showed that 77% of people are confident that they recognize advertisements in SERP results. People are more informed about advertisements than ever; that’s why it’s become imperative to deliver effective and relevant ads to get positive results.
One of the biggest challenges that website owners face is improving their conversion rate. This is a metric that shows the percentage of users that decide to take a desired action on your website. It’s calculated by dividing the number of total ad interactions by the number of conversions.
Here are three proven tips to improve AdWords conversion rate.
Optimize your landing pages for conversions
Landing pages plays a pivotal role in improving conversion rates. You might be able to run a successful ad campaign and bring targeted traffic to your website, but it will be in vain if your landing page isn’t optimized for conversions.
Hence, you need to facilitate your potential customers’ journey to ensure they convert and choose your offerings. Optimized landing pages are easy-to-navigate, have an attractive design, and contain relevant content.
The content on a landing page must align with the ad copy. This builds credibility and trust, which are crucial for converting potential leads. You can also track your website visitor behavior to see what isn’t working and act accordingly.
Improve Quality Score
The AdWords Quality Score estimated the relevance of your ads, keywords, and landing pages. It greatly affects your conversion rate, as the relevance of your marketing campaign influences clicks and conversions.
There are numerous ways to improve your quality score. For starters, focus on relevance and quality while keeping your website’s target audience in mind. You also need to focus on the right keywords.
Moreover, keep your AdWords profile up-to-date and well-organized. Also, make sure your landing pages are optimized for mobile interfaces. Consequently, you will experience an increase in the quality score, as well as conversion rates.
Learn about the keyword matching type
There are different types of keyword matching in AdWords that are used to deliver your ads to a web audience. There are three keyword matching types you should know: broad match, phrase match, and exact match.
A broad match shows the ad to an audience that searches for select keywords, regardless of the the order of the words. For instance, if you search for “dell white 2019 laptops” it will show a broad range of websites containing relevant content on Dell laptops, not specifically white or 2019.
A phrase match shows your ad to an audience that searches for specific phrases. For example, if you search “how to find the best deals on dell laptops,” your ads will be filtered to a narrow, more targeted audience.
An exact match, as the name implies, shows your ad to an audience that searches for the exact keywords. It will take into account both the structure and order of the words. Hence, your ad won’t show up unless it’s the exact match.
If you’re looking for an experienced Google AdWords marketing company in Edmonton, Alberta, get in touch with Devebyte. We’re a digital marketing agency that offers specialized Google AdWords marketing services to clients.
Our unique search engine marketing process will help you to maximize the conversion rate of your website. For more details, give us a call at +1-780-445-4359.