Getting your website added to Google News is a great way to generate targeted traffic and improve search engine visibility. However, with so many content marketers, bloggers, and publishers wanting a piece of the pie, it can be hard to tap into this huge resource. Google’s web crawlers span over thousands of websites and only...
If you’re wondering what the link between website speed and lead conversion is, then consider the following statistic: 47% of all consumers expect a website to fully load in under 2 seconds whereas 40% will abandon websites that take more than three seconds to load, according to research.
The fundamentals of marketing describe market segmentation as a core consideration when deciding on a market strategy. SEO, being the most frequently used marketing tool of our times, is also affected by such a consideration. All SEO experts agree that market segmentation has major implications for the SEO strategy you design.
If you’ve been trying to learn and read up on anything related to marketing analytics, chances are, you’ve come across terms related to “funnels”. If you’re wondering what they’re about and how they work, then this is the blog for you.
The digital age has provided businesses and corporations with innumerable opportunities of creating new markets and growing into existing ones. As a growing number of firms attempt to take advantage of these opportunities, there is now cutthroat competition in the business world. You just have to go online, and within seconds, you’ll be flooded with...
When trying to create a successful business, it is important to humanize yourself. In order to engage with your clients, you need to establish a personality for your business as it is reflected in your marketing methods. At its most basic level, marketing is a way of having a conversation with your client to convince...
The dynamics of the market place are made of small feedback loops. If we were to look at this from an economic point of view, goods and services come into existence in the presence of a demand. The characteristics of the market place are determined by a type of tug-of-war between a buyer and seller....
