A Guide to Reducing Your Bounce Rate and Boosting Conversions
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A Guide to Reducing Your Bounce Rate and Boosting Conversions

Statistics from 2017 showed that the global e-commerce industry amounted to a total of 2.3 trillion US Dollars. By 2021, its value is expected to rise up to $4.9 trillion. In Canada alone, the retail e-commerce market generates a revenue worth of 1.6 billion Canadian Dollars. By 2023, the amount is projected to reach at least...

Why Healthcare Practices Need to Engage in SEO Efforts
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Why Healthcare Practices Need to Engage in SEO Efforts

A steady inflow of new patients is the lifeblood for any successful healthcare practice. Similar to other businesses seeking to expand their customer base, healthcare institutions also face stiff competition when it comes to acquiring new patients. Separating your practice from hundreds of thousands of competitors requires resorting to and utilizing the latest marketing techniques...

What is White Hat SEO?
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What is White Hat SEO?

When it comes to engaging in SEO, there are two main techniques businesses employ: white hat and black hat. Although most would argue that black hat SEO’s days are numbered, some companies continue to rely on such strategies even today. The reason why it’s referred to as “black” is due to its manipulative nature and...

Keyword Cannibalization: How to Make Sure You Don’t Undercut Yourselves
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Keyword Cannibalization: How to Make Sure You Don’t Undercut Yourselves

Though some have labelled the term “keyword cannibalization” as a poor choice to describe a digital marketing concept, there’s no doubt regarding the harmful effects it has on a business’s SEO efforts. Keyword cannibalization refers to targeting the same keyword across multiple pages of a single website. Instead of elevating ranks, it pits pages against...

Analyzing CTRs to Assess Marketing Efficacy
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Analyzing CTRs to Assess Marketing Efficacy

Monitoring the effectiveness of digital marketing campaigns is done through various metrics that enable businesses to further improve their marketing efforts. One such metric is known as CTR or Click-Through rate which – despite its reliability – is often overshadowed by other methods such as the number of purchases customers make and cost-per-clicks. In this...

Outsourced Digital Marketing: Understanding the Benefits
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Outsourced Digital Marketing: Understanding the Benefits

Time is money when you’re running a business. Launching a new product during peak time, surviving a time crunch, meeting deadlines, racing against time to complete orders—these are some common instances where time could cost you a fortune. When you’re in a fix, the only thing that matters is if your team is competent enough...

Social Media Marketing: What’s all the Fuss About?
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Social Media Marketing: What’s all the Fuss About?

Excelling on social media has recently become the linchpin of success for businesses. This speculation is based on trending reports from the past few years which have helped analysts in identify a pattern. There’s a staggering 25.3 million people in Canada, according to reports last published, who use social media regularly. It’s not surprising then that...

Digital Marketing Red Flags: Signs You Need to Switch Agencies
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Digital Marketing Red Flags: Signs You Need to Switch Agencies

It’s not easy to dedicate an entire department to digital marketing in house, if you’re a small-scale business. The challenge is still insurmountable even if you’re a flourishing enterprise. This is because the cost of hiring qualified professionals outweighs the intermittent payments made to a third party for exponentially better services.