More than 14 million Canadians check their Facebook News Feed every day. That makes the world’s largest social media platform the perfect place to market your business. But it’s not that simple! The success of your Facebook advertising campaign relies on a mix of creativity and targeting. Most businesses focus on the latter, but fail to get...
According to estimates, more than 3.48 billion people across the globe are avid users of social media. And given the current digital environment, the fact that this number is expected to rise by at least 288 million users every year is no surprise at all! When it comes to Canada and social media use, though, research...
Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...
It comes as no surprise that the number of social media users globally is currently more than 3.48 billion people; the number increases by at least 288 million people every year. Research shows that virtually the entire Canadian population with internet access uses at least one social media platform. Though originally created to connect like-minded...
