Facebook is one of the—if not the—biggest social media platforms across the globe. It’s the OG player in the online social sphere, connecting like-minded individuals from all over the world. But what started as a small communication site quickly turned into a hub for marketing when marketers began to identify its potential to create a...
According to estimates, more than 3.48 billion people across the globe are avid users of social media. And given the current digital environment, the fact that this number is expected to rise by at least 288 million users every year is no surprise at all! When it comes to Canada and social media use, though, research...
Content marketing and advertising are vital components of a marketing strategy—be it through digital, electronic or traditional channels. In the modern business environment, any brand—small or big can make a substantial impact and succeed. But, the formula for success isn’t that simple. Multiple ads across social media and a cosmical budget aren’t enough to woo...
