Digital marketing has revolutionized the way brands reach their customers. From research to analysis and strategy to execution, customers are the central part of every process. A product simply can’t succeed if the right people aren’t there to buy it, which is why brands invest significant resources in understanding their needs, wants and behaviors to...
Monitoring the effectiveness of digital marketing campaigns is done through various metrics that enable businesses to further improve their marketing efforts. One such metric is known as CTR or Click-Through rate which – despite its reliability – is often overshadowed by other methods such as the number of purchases customers make and cost-per-clicks. In this...
