Brand Building in Saturated Marketplaces: Where to Start? When you establish a new business, you’re likely to be competing against tens, if not hundreds of competitors. A majority of these competitor brands already have a devoted customer base, a successful brand image, and a set budget for marketing. Finding your way in such a competitive...
With increasing globalization, access to finance and decreasing trade barriers, it’s becoming easier for individuals to conduct business. These factors are leading to an increase in competition and products and services offered by various companies have roughly the same quality. This is where brand equity and brand recognition come into play. Brand equity is the...
