The Role Of Programmatic Advertising In Digital Marketing: An Overview
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The Role Of Programmatic Advertising In Digital Marketing: An Overview

Digital marketing is growing with each passing year. Companies are relying on the latest technology and tools to remain competitive in the highly saturated digital environment. The introduction of programmatic advertising has made their lives somewhat easier. In fact, 80% of digital display marketing in the US was done via programmatic advertising. Surprisingly, most marketers are...

Advertising Essentials: What You Should and Shouldn’t Do
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Advertising Essentials: What You Should and Shouldn’t Do

Content marketing and advertising are vital components of a marketing strategy—be it through digital, electronic or traditional channels. In the modern business environment, any brand—small or big can make a substantial impact and succeed. But, the formula for success isn’t that simple. Multiple ads across social media and a cosmical budget aren’t enough to woo...