Facebook is the most popular social media platform—by far. With 1.59 billion daily active users, it’s the perfect place for businesses that want to advertise their services or products. In fact, the company has perfected the art of delivering ads effectively to relevant audiences.

However, many businesses still struggle to get good results from their Facebook ad campaigns. This is because they’re making some common mistakes that hurt their marketing endeavors.

Here are three mistakes to avoid when creating a Facebook ad campaign to ensure maximum engagement and great ROI:

Mistake#1: Constantly Tweaking Your Facebook Ads

Advertisers do this in the hope that changing budgets and targets will help them achieve better results—but it’s actually the other way around.

Each optimization has an impact on the ranking of the ad, as a Facebook algorithm resets your campaign when you do this.

Think of it this way, if you plant a seed and keep digging it up again every 10 minutes, it’s never going to blossom into a flower.

So trust Facebook with ad placement; the algorithm is really smart and optimizes your ad to target relevant audiences.

Mistake#2: Not Connecting With Your Audience

Some advertisers focus too much on promoting products and services, forgetting the basic rule of marketing in the process: you need to connect with your audience!

There are hundreds that claim that their offerings are the best, so it’s necessary that your ad campaign stands out from the rest.

It’s important that it tells a story and hits a raw vein with the audience. Moreover, your ad should emphasize a problem, and the solution it provides to it.

This way, your audience is more likely to view your ad and check out your business instead of scrolling down to other content. Also, try to make the ad about the audience, not your business!

Mistake#3: Not Using Quality Video Ads

You don’t need to be an avid Facebook user or a seasoned social media marketer to know that Facebook video ads are that make the audience’s thumbs stop. In fact, Facebook gets over eight billion average daily video views. Unfortunately, most businesses fail to capitalize on this.

You need to create high-quality video ads and optimize them for a number of platforms. Adhering to Facebook’s official video guidelines is your best bet.

Moreover, make sure that you upload your videos in the highest resolution possible. A well-thought-out, quality video will provide you the best value for the money you spent on Facebook marketing.

Final words

Remember, people scroll through their Facebook timeline super-fast, so you only have a few seconds to convince them to click your ad and learn more about your business. Make sure you make them count!

You can improve your ad campaigns by hiring a Facebook advertising agency. At Devebyte, we offer reliable and high-quality digital marketing services, including specialized Facebook marketing services.

Our professionals design an effective marketing campaign for your brand to increase engagement and derive sales. For more information, give us a call at +1-780-445-4359.