It wasn’t too long ago when the go-to ways of reaching out to your target audience involved billboard, TV spots and print – all which are very expensive aside from print. The digital era has transformed the marketing world for the better. Marketing products and services aren’t just reserved for industry giants who can afford...
Businesses across all industries have realized that digital marketing needs to be a part of their marketing efforts. Whether you’re running a B2C or B2B business, digital marketing strategies can give your bottom line a boost. If it isn’t feasible for you to hire digital marketers as employees, you always have the option of outsourcing...
Statistics from 2017 showed that the global e-commerce industry amounted to a total of 2.3 trillion US Dollars. By 2021, its value is expected to rise up to $4.9 trillion. In Canada alone, the retail e-commerce market generates a revenue worth of 1.6 billion Canadian Dollars. By 2023, the amount is projected to reach at least...
A steady inflow of new patients is the lifeblood for any successful healthcare practice. Similar to other businesses seeking to expand their customer base, healthcare institutions also face stiff competition when it comes to acquiring new patients. Separating your practice from hundreds of thousands of competitors requires resorting to and utilizing the latest marketing techniques...
According to statistics, the e-commerce sales in Canada amount for at least 1.6 billion Canadian Dollars. By 2023 this number is expected to surpass 55 billion Canadian dollars. Moreover, the worldwide online retail sales are expected to rise above 4.9 trillion US Dollars by the end of 2021. In this online retail economic landscape, your website...
When it comes to engaging in SEO, there are two main techniques businesses employ: white hat and black hat. Although most would argue that black hat SEO’s days are numbered, some companies continue to rely on such strategies even today. The reason why it’s referred to as “black” is due to its manipulative nature and...
Though some have labelled the term “keyword cannibalization” as a poor choice to describe a digital marketing concept, there’s no doubt regarding the harmful effects it has on a business’s SEO efforts. Keyword cannibalization refers to targeting the same keyword across multiple pages of a single website. Instead of elevating ranks, it pits pages against...
