What Your Website Should Say About You
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What Your Website Should Say About You

The website of your business speaks volume about your business. It can be a good thing or a bad thing, depending on what your website communicates to its visitors. Have you ever considered what the first thing is that comes to your mind when you’re viewing your website? If it isn’t the word “awesome”, then...

The Importance of Investing in Digital Marketing Efforts for SMEs
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The Importance of Investing in Digital Marketing Efforts for SMEs

It wasn’t too long ago when the go-to ways of reaching out to your target audience involved billboard, TV spots and print – all which are very expensive aside from print. The digital era has transformed the marketing world for the better. Marketing products and services aren’t just reserved for industry giants who can afford...

Why Your Business Needs to Hire a Digital Marketing Agency Today
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Why Your Business Needs to Hire a Digital Marketing Agency Today

Businesses across all industries have realized that digital marketing needs to be a part of their marketing efforts. Whether you’re running a B2C or B2B business, digital marketing strategies can give your bottom line a boost. If it isn’t feasible for you to hire digital marketers as employees, you always have the option of outsourcing...

How to Create an Effective Social Media Marketing Strategy
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How to Create an Effective Social Media Marketing Strategy

Social media wasn’t created to be used by businesses; it was made to connect likeminded individuals and help them exchange messages and share riveting content amongst themselves. However, in order to generate revenue, social media platforms had to turn to advertisers; once that happened, it wasn’t long before companies realized how cost-efficient social media marketing...

Impact Marketing – Leveraging Social Media for Lead Generation
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Impact Marketing – Leveraging Social Media for Lead Generation

It comes as no surprise that the number of social media users globally is currently more than 3.48 billion people; the number increases by at least 288 million people every year. Research shows that virtually the entire Canadian population with internet access uses at least one social media platform. Though originally created to connect like-minded...

A Guide to Reducing Your Bounce Rate and Boosting Conversions
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A Guide to Reducing Your Bounce Rate and Boosting Conversions

Statistics from 2017 showed that the global e-commerce industry amounted to a total of 2.3 trillion US Dollars. By 2021, its value is expected to rise up to $4.9 trillion. In Canada alone, the retail e-commerce market generates a revenue worth of 1.6 billion Canadian Dollars. By 2023, the amount is projected to reach at least...

Conversions or Traffic: What Should You Go For?
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Conversions or Traffic: What Should You Go For?

Website traffic and traffic conversions are the focal points of any digital marketing strategy. We can’t stress enough the importance of keeping your digital marketing strategies airtight and to segment them in ways that cater to both aspects of digital marketing. The question of which is more important isn’t an easy one to answer. It...