Ten Critical Google Analytics Metrics to Track in 2019
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Ten Critical Google Analytics Metrics to Track in 2019

The number of available marketing tools continues to grow, but one platform remains the most powerful in marketers’ arsenal, and that’s Google Analytics. Estimates show that 52.9% of all websites on the internet use Google Analytics to track their online performance. So if you’re a business owner with a website that drives e-commerce sales for your...

11 Budget-Friendly SEO Tactics That Actually Work!
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11 Budget-Friendly SEO Tactics That Actually Work!

Whether it’s Google, Yahoo, or Bing, the search results that show up on the result pages of search engines depend on how relevant a site’s content is to users, depending on what they searched for. This is why search engine optimization (SEO) is crucial if your business is to survive in an online-first world. SEO...

SEO Tips that Help Dental Practices Reach the Top Spot
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SEO Tips that Help Dental Practices Reach the Top Spot

An ever-increasing number of customers are searching online to learn more about the benefits and drawbacks before going through dental procedures. These customers are looking for specialists in their general vicinity more than ever. So it’s becoming increasingly vital for dental specialists to have great websites that mirror the quality of services they offer to...

How to Build a Unique Brand from Scratch
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How to Build a Unique Brand from Scratch

With increasing globalization, access to finance and decreasing trade barriers, it’s becoming easier for individuals to conduct business. These factors are leading to an increase in competition and products and services offered by various companies have roughly the same quality. This is where brand equity and brand recognition come into play. Brand equity is the...

Make or Break! Common Mistakes Businesses Make With Customers
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Make or Break! Common Mistakes Businesses Make With Customers

Customer service can be described as the backbone of any successful business. It doesn’t matter what kind of business you’re running or how big/small your business may be. If your services/products don’t satisfy the customers or if you end up disappointing them then you and your business will be in a world of hurt. Companies...

Advertising Essentials: What You Should and Shouldn’t Do
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Advertising Essentials: What You Should and Shouldn’t Do

Content marketing and advertising are vital components of a marketing strategy—be it through digital, electronic or traditional channels. In the modern business environment, any brand—small or big can make a substantial impact and succeed. But, the formula for success isn’t that simple. Multiple ads across social media and a cosmical budget aren’t enough to woo...

5 Marketing Strategies to Up Your Game
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5 Marketing Strategies to Up Your Game

Setting up a successful business is hard enough and requires a lot of work, but marketing the business and helping it grow is where the real challenge starts. The problem would be easy to solve if it wasn’t so complex, yes there is only one goal in mind; “Increasing sales and making profits”, but how?...

Staying With the Times: Know Your Target Audience
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Staying With the Times: Know Your Target Audience

Digital marketing has revolutionized the way brands reach their customers. From research to analysis and strategy to execution, customers are the central part of every process. A product simply can’t succeed if the right people aren’t there to buy it, which is why brands invest significant resources in understanding their needs, wants and behaviors to...

Talk Is Cheap! Why Words Are Not Enough
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Talk Is Cheap! Why Words Are Not Enough

“Content is king!” “Quality content is necessary to boost your SEO.” “Unique quality content boosts your visibility!” You might have come across several bits of advice like these when trying to get your website to rank better on search engine pages or while creating an online marketing strategy for your brand. While all of these...