info@devebyte.com +1 (780) 445-4359
B2B Lead Generation

Lead Generation for Industrial Safety & EHS Companies

We generate qualified decision-maker leads for industrial safety consultants, EHS firms, and safety equipment suppliers across the United States.

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Industrial Safety Campaign Dashboard — Live Results
Qualified Leads
148
34% this month
Avg Deal Value
$22k
EHS contracts
Cost Per Lead
$41
vs $190 industry avg
Pipeline Value
$3.2M
90-day pipeline
6x
Average ROI on ad spend
$41
Average cost per qualified lead
14 days
Time to first inbound lead
92%
Client retention rate

Why Industrial Safety Companies Struggle to Get Leads Online

The industrial safety market is niche, technical, and relationship-driven. Most agencies don't understand it. We do.

Niche Audience Is Hard to Reach

Your buyers are EHS managers, plant directors, and procurement leads. Generic digital ads don't reach them. We target by job title, industry, and company size.

Long Sales Cycles Kill Momentum

Industrial safety contracts take 3 to 12 months to close. Most agencies measure vanity metrics. We build pipelines designed for long-cycle B2B sales.

Your Website Isn't Converting

If your site looks dated or isn't ranking for compliance and safety keywords, you're invisible online. We fix that with SEO and high-converting landing pages.

You Rely Only on Referrals

Referrals are great but unpredictable. We build a predictable inbound engine so you're not dependent on word of mouth to grow your book of business.

No Local Search Visibility

When a facility manager Googles "EHS consultant near me" or "safety training Edmonton," your company should appear first. We make that happen.

No Visibility Into What's Working

Most safety companies don't know which marketing channels produce revenue. We build dashboards so you see exactly where every lead came from.

A Proven 4-Step System Built for B2B Safety Companies

We don't guess. Every step is engineered to put your company in front of buyers who need what you sell.

1

Audience & Keyword Research

We identify the exact search terms facility managers, procurement leads, and EHS directors use when evaluating safety vendors. Then we map your services to those terms.

2

Landing Page & SEO Build-Out

We build or optimize landing pages for your core services — safety audits, OSHA compliance, equipment supply — and optimize for both Google and AI search.

3

Paid & LinkedIn Campaigns

We run Google Search campaigns targeting high-intent queries and LinkedIn campaigns targeting decision-makers by title and industry. No wasted impressions.

4

Lead Nurture & Reporting

Every lead is tracked from first click to signed contract. We send you a weekly report showing pipeline, cost per lead, and what's moving toward close.

Everything You Need to Generate Industrial Safety Leads

One team. One monthly retainer. Full-stack lead generation.

Technical SEO Audit

Full audit of your existing site with actionable fixes prioritized by impact.

Safety Content Strategy

Blog posts and service pages written for EHS keywords your buyers are searching.

Local SEO & GMB Optimization

Rank in local pack for high-intent safety queries in your target markets.

Google Ads Management

Targeted PPC campaigns on OSHA compliance, safety training, and EHS consulting terms.

LinkedIn Outreach Campaigns

Targeted outreach to EHS managers, plant directors, and safety directors by industry.

High-Converting Landing Pages

Pages built specifically to convert safety industry traffic into booked consultations.

B2B Email Sequences

Automated nurture sequences for leads that aren't ready to buy today but will be in 90 days.

Weekly Performance Reports

Clear dashboards showing leads, pipeline value, and cost per acquisition — every week.

Common Questions from Industrial Safety Companies

How soon will we see leads?
Most clients see their first inbound leads within 14 to 21 days of launch — typically from Google Ads and LinkedIn outreach. SEO results compound over 60 to 90 days as content indexes and rankings climb. We front-load paid channels so you have pipeline immediately while organic builds.
Do you work with EHS consultants, equipment suppliers, or both?
Both. We work with EHS consulting firms, industrial safety training providers, safety equipment suppliers, and compliance management software vendors. The core strategy adapts to your sales cycle and average contract size. We scope campaigns differently for a $3k training package vs. a $200k compliance retainer.
What industries do you target within industrial safety?
We have experience targeting manufacturing, construction, oil and gas, warehousing, food processing, and utilities. Each vertical has different safety requirements and different buyer personas. We map campaigns to the sectors where your services have the strongest fit and highest average deal size.
What's a realistic budget to get started?
Our management retainers start at $1,500 per month. Ad spend is separate and typically starts at $1,500 per month for Google Ads. LinkedIn campaigns require additional budget. We build a custom proposal based on your target geography, number of service lines, and growth goals. Book a free strategy call and we'll map it out.

Ready to Build a Predictable Lead Pipeline?

Tell us about your industrial safety company and we'll put together a custom lead generation strategy at no cost.

408 38a St SW, Edmonton AB T6X 2X9

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