Google Ads Account Setup: Campaigns, Ad Groups, Keywords
Setting up a Google Ads account with proper structure determines whether you’ll achieve profitable returns or waste budget on poorly targeted clicks. The difference between random campaign creation and strategic account architecture often means 43% lower costs-per-click with 2-3x higher conversion rates. This guide reveals the exact framework for structuring Google Ads accounts that maximize […]
Match Types Explained: Exact vs Phrase vs Broad (With Negatives)
Match types determine which searches trigger your Google Ads, making them the most critical control mechanism for campaign performance. The wrong match type strategy wastes 47% of ad spend on average through irrelevant clicks, while proper implementation reduces costs and improves conversion rates by 2-3x. This guide reveals exactly how each match type works, when […]
