Open Google Maps and search for your exact business name plus your city. If your profile comes up, customers can find you by name. If it's missing when you search for a service like “furnace repair Edmonton,” you're dealing with a local ranking problem. If your business is missing even by name, check your profile status first.
Run These Two Searches First
- Search for your exact business name and city. Try it signed out so you're seeing the public listing. Open the result and make sure the phone number and website are yours.
- Search for the job you want people to call about. A heating company could start with “furnace repair Edmonton.” Write down the area you were in when you searched. What you see in Mill Woods can differ from what someone sees in St. Albert.
If You're Missing by Name, Check Your Profile
Sign in with the account that manages your Google Business Profile. Look for a verification request, a suspension notice or changes Google is still reviewing. If you recently moved, check whether Maps still shows the old listing before you create anything new.
If you find a second listing for the same business, check who owns it and follow Google's steps to resolve the duplicate. If you drive to customers and nobody visits your address, use the service area settings and keep the address off the public listing.
Google's profile visibility guide · Resolve duplicate listings · Manage service areas
If You Show Up by Name, Check What You're Trying to Rank For
Google looks at how closely your business matches the search, how far away it is, and how well known it is. Start with one service people actually call you for. Check whether your main category describes the business, whether you've listed that service, and whether your website has a page that explains the job. “We do HVAC” tells a homeowner a lot less than a page that says which furnaces you repair, where you work and how to book a call. Google's local ranking guide
Then look at reviews and where you're checking from. Ask customers for honest reviews after a job. Compare the same search from the neighbourhoods you actually serve, and keep a record of the dates and locations. One search from your office tells you very little about what a customer sees across town.
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Justin Jones is the founder of Devebyte, a full-service digital marketing agency based in Edmonton, Alberta. With hands-on experience across SEO, Google Ads, web development, and B2B lead generation, Justin works directly with every client to build campaigns that drive measurable revenue growth.
Common Questions
Can I show up on Maps if I work out of my house?
Yes, if your business is eligible and you visit or deliver to customers. Set the areas you serve and hide your home address if customers don't come there. Google's service area rules
Will adding more service areas get me ranked in those cities?
Service areas tell customers where you work. Distance still factors into the results, so entering a city doesn't guarantee you'll show up for searches there.
Should I make a new listing if mine disappeared?
Check the existing profile for verification, suspension or ownership issues first. A second listing for the same business can be marked as a duplicate.
Why does my website show on Google Search but my listing is missing?
Google can find your website even when your Business Profile has a verification or visibility problem. Search Maps by your exact business name, then check the status inside your profile.
How do I tell if my changes are working?
Compare calls, website clicks and available search terms in Business Profile Performance over similar periods. Check the same service search in the same areas. If calls are what you want, start by measuring calls. Google's Performance guide